THE JOURNEY OF INDIA'S FIRST MYSTERY CASE FILES GAME
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Reader Turn Detectives Campaign
An India-wide campaign aimed at bringing mystery lovers together! Mystery fanatics all over India got to play Crimailed's mystery games with prizes, meet their favourite authors, explore new mystery formats and more! It was aimed at making a community of detectives.
FIRST PRINT N PLAY
We launched 'The Rosetta Scroll' followed by 'A Heist at Victoria & Ashok Museum' - digital mystery case file games made for India.
HARPER COLLINS COLLABORATION
We partnered with Harper Collins & Meladunix to provide mystery game at Jeffery Archer's End Game book launch party at Kunzum, Gurgaon.
PENGUIN INDIA COLLABORATION
We partnered with Penguin India & Meladunix to provide customized case file game for Dan Brown's Secret of Secrets book launch party at Gurgaon, Bangalore, and Kolkata.
PR MENTION
PR mention by Featuring Daily & The Influencers of India as India's first mystery case files brand.
CANDIES, PALI HILL MEETUP
First official meetup at Candies, Pali Hill Bandra, Mumbai. 20 enthusiastic detectives spent 2 hours crushing the case.
FIRST E-COMM SALE
First ever sale recorded on our newly launched e-commerce platform. Our founder, Jayashree Birje, was grateful to be celebrated by Ragini Das on that day.
INVESTIGATION BOARD EDITION
Jayashree designed Investigation Board edition of Who Killed Gagan to crater to the party & visual learner mystery players.
FIRST PLAYERS
We conducted multiple offline meetups where authors, lawyers, accountants, financial analysts, students, marketers, and so on from ages 18-45 played Who Killed Gagan.
CRIMAILED IS LIVE
We acquired our website in October 2023. That's our birthday :)
BUSINESS PITCH WON
Our founder presented this idea at Atlas SkillTech University, Mumbai as a business pitch. She won the first place. One of the judges was VP of Mercedes India.